When Sherlocked Introduced Escape Rooms to a Whole Country

For many people outside the Netherlands, the rise of escape rooms here can feel sudden, almost inevitable. But there was a very specific moment when the idea truly landed.

In our early days, Sherlocked appeared on De Wereld Draait Door, a national talk show watched by more than a million people. In five live minutes, a small puzzle cabinet helped an entire country understand what an escape room felt like.

In our blog, we revisit that moment, and why it still echoes through everything we build today.

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